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This season, an emblem has made its mark across collections, silhouettes, garments, and accessories. It's the S of Sportmax: a signature metal detail that connects and defines.
More than a functional element, it's a bold visual code, adding impact and character to zips, chains, and buckles alike.
With the Iconic S project, Sportmax celebrates its emblem, the S, through artistic interpretations and exclusive pieces.
With the Iconic S project, Sportmax celebrates its emblem, the S, through artistic interpretations and exclusive pieces.
For Autumn-Winter 2025, Sportmax invited Lea Colombo - photographer, artist and furniture designer, and one of the most influential voices in the contemporary scene - to reinterpret the Iconic S project. The result is an immersive journey into her creative rituals, where the S becomes a portal: a liberating force towards the body, instinct, and the unseen.
Lea Colombo's imagery captures a vibration. The S emerges as a tactile material that filters light, colour, and sensation. In this campaign, Lea is both subject and author, staging herself, questioning herself, and allowing the S to become an extension of her visual universe.
Saturated hues, ritual blurs, and imperfect close-ups: photography becomes an act of presence. The S is sculptural, polished, yet intimate, like a found object, treasured and cherished.
Saturated hues, ritual blurs, and imperfect close-ups: photography becomes an act of presence. The S is sculptural, polished, yet intimate, like a found object, treasured and cherished.
kr5,395.00
kr1,795.00
kr1,256.00
kr1,795.00
Bags STILLA
Other Accessories ANDE1234
Other Accessories BENDA
kr5,895.00
kr5,895.00
kr1,095.00
Bags SOFFYMINI
Bags SOFFYMINI
Other Accessories POOL
Lea Colombo is a multidisciplinary artist and designer from Cape Town, South Africa.
Self-taught and known for her bold use of colour and saturated compositions, her work explores the dynamic interplay between ligit, form, energy , and perception.
Working intuitively with natural materials and sculptural forms, Lea creates objects and environments that invite presence, connection, and a reimagined engagement with the world around us. Her practice is rooted in curiosity and intuition, an exploration of the unseen forces that shape our experience and the beauty found in the unknown.
Self-taught and known for her bold use of colour and saturated compositions, her work explores the dynamic interplay between ligit, form, energy , and perception.
Working intuitively with natural materials and sculptural forms, Lea creates objects and environments that invite presence, connection, and a reimagined engagement with the world around us. Her practice is rooted in curiosity and intuition, an exploration of the unseen forces that shape our experience and the beauty found in the unknown.
kr1,895.00
kr4,295.00
Knitwear BETTINA
Skirts BACCA